Take The “Pitch” Out Of The 30-Second Commercial

Think about when you go to a networking event. Everyone is primed and ready with their routine, polished, standard and canned 30-second commercial. They are so routine that nobody listens to them anymore. They are totally ineffective. Moreover, calling them a 30-second pitch, or 30-second commercial, really says this is your

Sell Like Sanders … and Trump

The great thing about an election season is the sales and marketing lessons we can learn watching the candidates. Why have Bernie Sanders and Donald Trump done so well in the polls and with voters? It’s because they speak to people’s hearts and emotions. Their messages resonate on an emotional level with