Growing up, everyone is told there’s no room for selfishness in corporate America. If you want to be successful, then you have to be a team player. Unfortunately, over the years, many of us have confused the notion of being a “team player” with the idea that you can’t do
If you’re a U.S. company looking to expand internationally, the U.K. is one market that might be on your horizon. The barriers to entry for international companies are pretty low. In fact, in 2014, Matthew Hancock, who previously served as Minister for Small Business, Industry, and Enterprise, highlighted some of the
Although social media provides valuable and free tools to marketers, effective marketing is still driven by the money and effort marketers put into it.Determining return on investment (ROI, or ROMI — return on marketing investment) is vital for understanding where money is going, and if it’s resulting in new leads.
Every small business owner should focus on what the customer values. Your Business Professor was struggling to manage my part of a $200 million dollar project at an All-Staff Meeting. There were whispers between my directors and some of their back-benching assistants. Something was odd about their conversations. Their language was
The SEC has approved new plans for a revolutionary type of loan facilitated by both crowdfunding and traditional funds. Mark Rockefeller, CEO of StreetShares, of Reston, Virginia, feels the result should benefit small businesses owned by veterans by making financing easier to obtain. Rockefeller told Small Business Trends, “I wanted to build a
A year ago, Amazon launched Amazon Exclusives, a platform for unique products offered exclusively on the Amazon platform. For small businesses selling products online, the platform offers an opportunity to reach a huge network of shoppers and even get help from Amazon’s marketing team. But the prospect of selling only on
Sponsored Post Hold onto your socks: Millennials are the most tech-savvy generation. Okay, that’s really not so surprising. Born into the Information Age, most Millennials are digital savants compared to Gen Xers and Baby Boomers who have had to adjust and adapt to today’s technology. But across generations, most small business owners