There is a very simple sentence that I use to explain why internal brand building is so important. It’s in most of my books, I say it on my radio show and in interviews, and I say it in speeches all the time. Ready? Here it is. If your employees don’t believe in your brand promise, why should consumers?
If your employees don’t believe in your brand promise, why should consumers?
Click To Tweet
It’s actually a very simple and logical concept. Your employees are a…
Source: Women on Business
