Running a business today looks much different than running a business even just a few years ago. You have new trends, new technology, and even new types of employees. To make sure you’re making the most of these things, check out the tips below from this community of modern business owners.
Understand and Manage Your Freelancers
For modern businesses, putting together a team of professionals might look quite a bit different than it did in the past. Freelancers and contract workers can be very beneficial when you’re growing your team. But you still need to learn to manage those workers. Karen Sergeant shares some tips for doing so in this post on the Redbooth blog.
Connect With Customers on Facebook Using These Snapchat-Like Features
Facebook has recently added some new features that might resemble those often used on Snapchat. If you want to connect with customers on Facebook, you might want to take a look at what the new features offer. Brian Solis outlines them here. And BizSugar members discussed the post further here.
Determine If You Should Spend Money on New Tech
New technology can have a big impact on your business. But not every new piece of technology is necessarily worth the investment. In this post on the CorpNet blog, Roy Rasmussen shares some tips for determining which tech gadgets are worth the investment.
Create a Unique Website
You already know that having a website is essential to any business. But you also need to find a way to make your website stand out if you really want it to be effective. Here, Michelle Garrett from Divas With a Purpose shares some tips for creating a website that stands out from the competition.
Learn Which Social Media Platforms You Should Use
The days of signing up for every single social media platform for your business just because they exist are over. Instead, you should consider things like your objectives and target customers to pick a few platforms that are likely to be the most effective for your business. Janice Hostager shares some tips in this post. And the BizSugar community shares thoughts here.
Listen to These Marketing Podcasts to Explode Growth and ROI
Podcasts have been around for years, but they continue gaining popularity. If you want to expand your knowledge base and explode your business’s growth, consider checking out the marketing podcasts listed in this SteamFeed post by Zac Johnson.
Use These Tools for Email Marketing
With all the new technology and marketing methods available, email marketing still remains an important marketing activity for modern businesses. In this post on the Web Design Ledger blog, John Stevens shares some must use tools for email marketers.
Boost Your Presence on Google Plus
If you’ve written off Google Plus as a marketing platform, it might be time to reconsider. There are some strategies you can use, outlined in this Reviewz ‘N’ Tips post by Erik Emanuelli, to boost your presence on Google Plus. You can also see further discussion about the post over on BizSugar.
Significantly Boost Your Blog Traffic
Blogging for business is a concept that’s always changing. So if you don’t know about the latest methods for driving traffic to your blog, you could really be missing out. In this Marketing Land post, John Lincoln shares some methods you can use to significantly boost your blog traffic.
Know These Social Media Buzzwords
The terminology surrounding social media marketing is constantly evolving. If you want to keep up, check out this Exit Bee post by Vanhishikha Bhargava that includes some social media buzzwords for 2016. Then check out the discussion surrounding the post on BizSugar.
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Source: Small Business Trends